THIS Is What the Best Demand Generation Managers Are Doing in 2022 to Drive Growth
Wait, a what? If you’re wondering what this dynamic and vital professional means to your marketing team, especially in 2022, then you’ve come to the right article. Let’s break down what a demand generation manager is, what they do, and the requirements they need to get the job done. What is a Demand Generation Manager […]
Demand Generation vs. Lead Generation – Which Is Better for Virtual Events and Webinars? (Spoiler Alert: It’s a Trick Question)
Demand and lead generation are both marketing strategies that often go hand-in-hand to advertise a company’s products and services, and to generate qualified leads that kickstart the sales process. You might be asking yourself, which one’s more useful? Well, that’s a trick question, because both are essential in building an audience to attend your virtual […]
Demand Generation Webinars: 7 Strategies to Boost Your Leads
Demand generation is a vital component of business success and can effectively bridge the gap between sales and marketing that is often found in today’s organizations. It not only attracts potential leads, but also pulls in those prone to grow into recurring customers and brand ambassadors. Thus creating a demand for a product or service. […]
How Marketing and Sales Work Together for Event Success
Many sales and marketing departments aren’t as connected to each other as they could be, for one reason or another. This results in wasted time and lost opportunities trying to attract the right customers to an event. There are numerous benefits to sales and marketing working together, such as creating higher quality leads, improving conversion […]
Sales and Marketing Alignment: How To Bring Them Together In Your Event Strategy
Working with an old-school company that still keeps its marketing and sales teams separated? It’s time to adapt, my friend. The marketing vs. sales conversation is seemingly one as old as time, or at least as old as business. In fact, if your company doesn’t currently have an aligned marketing and sales strategy (smarketing) that […]
One Event Marketing Plan To Rule Them All (Plus a Template To Get You Started)
One event marketing plan to guide them…Is that how the quote goes? Great events don’t just happen. They require detailed preparation and careful execution, in addition to a solid event marketing plan. Because without one, your event will go undiscovered. But what puts one event marketing plan above all the rest? Join us on a […]
How to Use Event Marketing to Drive Growth
It’s time to go beyond promoting a single service or product through the occasional webinar, and focus on improving customer experiences, satisfaction, engagement, and retention. How can you accomplish all of that, you ask? Place a robust event marketing plan at the core of your demand generation strategy. In addition to helping you cultivate a […]
Uncover 13 Stellar Event Marketing Examples [2025]
Looking for event ideas to reach your customers in new and creative ways that also leave a lasting impression of your brand? Consider these event marketing examples to take your customers’ experiences to the next level. What is Event Marketing? Through event marketing, organizations can roll out their new products, tools, or services in a […]
18 Tips for Marketing Your Next Webinar Event
Webinars are excellent for engaging your audience and offering highly scalable, cost-efficient methods of collecting audience data. They provide opportunities to nurture working leads, help you connect with a larger audience, and increase brand awareness. Content Marketing Institute found that 57% of marketers used webinars last year and the digital tool’s popularity has continued to […]
Social Media Event Promotion: Top 19 Tips for Boosting Attendance
Are you planning an event and need to find ways to promote it and generate audience engagement on social media? We’ve put together a list of the top social media event promotion tips to help you build your brand, boost revenue and attendance, spread awareness, and engage in meaningful connections with your ideal audience. Social […]