How Marketing and Sales Work Together for Event Success
Many sales and marketing departments aren’t as connected to each other as they could be, for one reason or another. This results in wasted time and lost opportunities trying to attract the right customers to an event. There are numerous benefits to sales and marketing working together, such as creating higher quality leads, improving conversion […]
Sales and Marketing Alignment: How To Bring Them Together In Your Event Strategy
Working with an old-school company that still keeps its marketing and sales teams separated? It’s time to adapt, my friend. The marketing vs. sales conversation is seemingly one as old as time, or at least as old as business. In fact, if your company doesn’t currently have an aligned marketing and sales strategy (smarketing) that […]
How To Create and Transform Webinars Into an Always-on Demand Generation Strategy
Understanding Why Webinars Are Effective at Demand Generation Simply put, webinars have taken off. 84% of event organizations report spending less on virtual events than their in-person counterparts, while the mere number of organizations that planned on using a virtual event as part of their marketing plan doubled last year. What about results? Glad you […]
One Event Marketing Plan To Rule Them All (Plus a Template To Get You Started)
One event marketing plan to guide them…Is that how the quote goes? Great events don’t just happen. They require detailed preparation and careful execution, in addition to a solid event marketing plan. Because without one, your event will go undiscovered. But what puts one event marketing plan above all the rest? Join us on a […]