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VEEVA SPOTME SYNC APP

Equip reps with actionable HCP insights

  • Improve HCP conversations and engagement
  • Create meaningful HCP experiences at scale
  • Optimize event investments by making data-driven decisions and holding teams accountable

Stop excluding reps from the great things happening with events. Give them the centralized data they need to effectively engage HCPs with the CRM they use every day. Improve your event operations at scale with the Veeva SpotMe Sync App.

Works with Veeva CRM Events Management and Veeva CRM Medical Events

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See it in action

See for yourself how easy it is to equip reps with event-related HCP insights with the Veeva SpotMe Sync App in this 30-minute demo.

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360° HCP INSIGHTS

Equip reps with event-derived HCP insights to fuel conversations

Strengthen your commercial strategies with 360° HCP insights that feed directly into Veeva. Help reps understand exactly how an HCP engaged with an event and follow up with relevant next best actions.

  • Check if HCPs registered for recommended events or need rep follow-up
  • Collect data on HCP active participation vs passive listening at events
  • Identify HCP knowledge gaps to inform brand messaging
  • Monitor HCP arrivals at medical conference booths to coordinate timely rep meet-ups

PERSONALIZED HCP JOURNEYS

Create a positive experience at scale with meaningful HCP engagement

Get the data you need for more personalized daily interactions with HCPs. Streamline follow-ups with automated task assignments in Veeva, ensuring fast and impactful HCP engagement at scale.

Use the event data you collect about individual HCPs to:

  • Segment HCP engagement strategies
  • Conduct effective follow-up campaigns
  • Send targeted event invitations to HCPs based on their needs
  • Customize promotions and communications by HCP event status

INSIGHT-FUELED EVENT STRATEGY

Optimize event investments by enabling data-driven decisions

Consolidate and analyze event data across regions to identify successful strategies and areas that need improving. Use insights to improve events organization-wide and hold teams accountable for their performance.

  • Track engagement against objectives
  • Check if registration-to-attendance conversion aligns with benchmarks
  • Assess if engagement scores and watch times meet expectations
  • Identify underperforming events or teams for coaching
  • Monitor generated next best actions and completion rates by repsList Item

RELIABLE CRM INTEGRATION

Avoid fragile third-party systems. Opt for reliable event data management.

Welcome to an integrated solution where event data is seamlessly managed and automatically integrated into the CRM your reps use daily,
ensuring complete and accurate information.

Native, deep connector

No need for specialized integration teams! Implementing the Veeva SpotMe Sync App is a Managed Package that is easy to install and manage on your CRM.

Adaptable to event request and approval processes

Set it up once and forget it. The Veeva SpotMe Sync App creates SpotMe Events from approved Veeva Event records, ensuring consistent CRM updates with organization-level configurations.

Efficient two-way synchronization

Sync registrant details and statuses between Veeva and SpotMe Life Sciences. Run omnichannel marketing campaigns with bi-directional reconciliation for flawless event management.

Enhanced matching/reconciliation logic

Match attendees with CRM records across contacts, accounts, leads, or custom objects using flexible rules. Chain rules across fields and objects to accurately identify attendees and reconcile data

Advanced object/field mapping and composability

Allow your team to configure and map unlimited custom fields within the app, removing the need to contact SpotMe for new ones. This adaptable setup keeps up with your changing business needs.

Composable data proxying

Save relevant attendee engagement data as new objects/attributes in the CRM, customizing to business needs. Optimize Veeva storage and align with your goals for smarter data management.

Extended and granular engagement data

Capture detailed attendee engagement data across all event types, incl. in-person, to enhance your CRM records. Use the data to drive your omnichannel strategy and personalize next best actions.

Close to real-time

Automatically sync event data to your CRM, giving your teams real-time insights for timely next best actions. Give your team what they need to efficiently engage HCPs. 

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