Demand Generation vs. Lead Generation – Which Is Better for Virtual Events and Webinars? (Spoiler Alert: It’s a Trick Question)
Demand and lead generation are both marketing strategies that often go hand-in-hand to advertise a company’s products and services, and to generate qualified leads that kickstart the sales process. You might be asking yourself, which one’s more useful? Well, that’s a trick question, because both are essential in building an audience to attend your virtual […]
Demand Generation Webinars: 7 Strategies to Boost Your Leads
Demand generation is a vital component of business success and can effectively bridge the gap between sales and marketing that is often found in today’s organizations. It not only attracts potential leads, but also pulls in those prone to grow into recurring customers and brand ambassadors. Thus creating a demand for a product or service. […]