Here we go with 6 lessons from the frontlines of helping our clients.
We have been helping clients since 2017, but In the last 2-3 weeks, our team has really ramped up on helping clients deliver great digital experiences. This has included clients from pharma, to finance, to professional services and tech.
So, it seemed like a great time for me to ask one of our digital experts, Edwin Peek, what he has learned so far.
Here are Edwin’s top learnings:
#1 Localized WiFi can be an issue – despite all the best technology and streaming, local WiFi is still causing issues for certain audience members. So, you need to have a plan for this. I mean obviously you hope it does not happen, but being ready never hurts. The best thing to do, is to offer an audio-only stream. This helps anyone impacted by the local WiFi issue to still be able to listen and participate.
#2 Some users still need help – make sure you cover all your bases and provide simple guidance for the audience on how to join. Clearly not everyone will need them, but some might. And after all it does not make much sense having a live digital experience if nobody can join.
#3 Prepare your speakers – pivoting to digital is new to most people, and this probably includes your speakers. You really need to make sure that your speakers are prepared and ready. Spending time here will ultimately benefit you, the experience and the audience.
Read our 3 tips for preparing your speakers
#4 Shorter sessions work best – we see it time and time again, when the agenda for the day runs for 1, 2 or 3+ hours, audiences leave (and many more probably multi-task). To be honest, I think people are carrying over some of the same planning mentality as when they were thinking about in-person events or meetings. In one example, for a 3-hour day we saw the audience go from ~300 at the start to ~100 at the end.
So think in terms of bite-size chunks over a longer period. Maybe 45-60 minutes a day in one go, then continue over a number of days and weeks.
#5 Rethink the format – the sessions with the highest participation and feedback are always the ones that rethink the slide and presenter format. Things like panel discussions and open forum / Q&A seem to work best. I think it is because the audience can actually join in and feel a part of the experience.
#6 Activity challenges (a.k.a gamification) actually works – using individual and group challenges has helped increase the number of times their audience visits the experience (i.e. participation) levels by up to 50%. This is really key when you think about end-to-end digital experiences, and creating that experience over a period of weeks or months.
Interested to know how 20 global brands pivoted, if it worked for them, and how you can win? Read our global brand study.