REPORTING AND ANALYTICS
Transform Event Data into Business Growth
Measure, optimize, and maximize event ROI with real-time, actionable insights.
Your events generate rich customer engagement data, but if that data isn’t tracked, analyzed and integrated into your martech and CRM stack, you’re leaving revenue on the table. SpotMe’s Event Analytics & Performance Measurement solution ensures that every event, session and interaction is captured, turning engagement into insights that drive business decisions.
REPORTING AND ANALYTICS
What Makes SpotMe Different?
Event-Powered Omnichannel
Your event analytics should do more than report on attendance, they should fuel your entire marketing strategy. SpotMe’s real-time analytics go beyond basic event metrics, tracking content engagement, audience behavior and session performance to optimize future event and marketing campaigns.
CRM-First Approach
Data silos kill ROI. SpotMe’s native two-way CRM and martech integration ensures that every registration, session attendance, content interaction and post-event engagement is seamlessly synced with Salesforce, Veeva, Marketo, HubSpot and more, giving marketing and sales teams real-time visibility into pipeline impact.
Crafted, Not Cobbled
Most event analytics tools struggle to connect insights across multiple events. SpotMe is built for scalability, providing cross-event performance tracking, year-over-year comparisons and predictive insights. So you can continuously improve engagement, lead conversion and ROI.
Capabilities Built for Data-Driven Event Optimization
- Registration Analytics
Track sign-ups, attendance rates and conversion trends across events.
- Event & Session Analytics
Measure session engagement, drop-off rates and speaker performance in real time.
- Content Consumption Analytics
Analyze which content formats, topics and sessions drive the most engagement across events.
- Event Comparison
Compare performance across events, regions and formats with year-over-year insights.
- Martech & SFA Integration
Sync real-time engagement data with your CRM, MAP and SFA tools to track pipeline influence and ROI.
- Reporting & Insights
Identify attendee engagement trends, analyze pipeline impact and optimize future event strategies.
- Advanced Martech & CRM Integrations
Prebuilt connectors and open APIs to ensure frictionless data flow across your marketing and sales stack. Learn more.
- Managed Services
Expert support to optimize analytics setup, interpret insights and drive strategic event improvements. Learn more.
Built for Every Event Format
SpotMe’s Event Analytics & Performance Measurement enhances:
Hosted Conferences
Real-time tracking of session engagement, audience behavior and post-event conversion impact.
Field Marketing Events
Measure how in-person engagements influence sales pipeline and follow-up actions.
Sponsored 3rd-Party Events
Understand sponsorship ROI with session attendance, lead capture and brand interaction analytics.
More Than Just Metrics: A Growth Engine for Your Business
Event success isn’t just about attendance, it’s about measuring impact, optimizing engagement and proving ROI. SpotMe’s analytics turn event data into real-time, actionable insights that help you increase pipeline, accelerate sales and continuously improve event strategy.