Omnichannel In Pharma: Key Components, Designs & Channels
Did you know that 98% of pharmaceutical executives feel it’s important to develop and implement an omnichannel strategy for their company, but only 15% of pharma companies consider their HCP engagement omnichannel? Implementing omnichannel marketing in pharma can be challenging. There are so many complexities, from truly understanding HCP needs and creating a smooth customer […]
HCP Engagement: Emerging Trends, Success Metrics & Omnichannel Strategies [2025]
HCP engagement is no easy task. In this ever-changing digital world, HCPs’ needs and expectations are constantly changing, making it hard for you to keep up. But getting your HCP engagement strategies right is key if you want to generate a positive ROI and achieve the results you want. Read on to discover the emerging […]
SpotMe Partners with Veeva to Support Large-Scale Life Science Events
SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance SpotMe, a leading business-to-business event marketing platform, today announced the company has joined the Veeva Technology Partner Program and launched a connector from SpotMe Anywhere to Veeva CRM Events Management. The integrated solution helps medical and commercial teams better […]
Event RFP Template [2025]: Downloadable Excel + In-Depth Guide
Looking for an easy-to-use, customizable event RFP template to help you find the right event solution that fits perfectly with your tech stack and helps your company achieve its business goals? You’re not alone. Finding the event platform that keeps engagement high and seamlessly feeds omnichannel data into your CRM can be daunting. Especially in […]
KOL Engagement: Ultimate Plan for Successful Pharma Events
A solid Key Opinion Leader (KOL) engagement plan is key if you want to get the best KOLs speaking at your advisory boards, investigator meetings, and satellite symposia. Fail to get first-rate KOLs involved, and your medical events will fall flat with your HCP audience. But what is a KOL in pharma? Here’s how to […]
The Definitive Guide to Great HCP and KOL Meetings
In CareerCast’s annual Jobs Rated report, meeting planning was listed as the 5th most stressful job in the world1. Of course, this comes as a surprise to most people outside of the industry. What’s so difficult about setting up a meeting, they think? You make a to-do list, call the right people, and go to […]
Designing Participant-Centered Medical Events: Ashfield’s HCP Research Provides Key Insights
Three strategies for designing meaningful and memorable events that give participants what they want, developed in partnership with Ashfield Meetings & Events.