CASE STUDY

Revolutionizing banking events: how a global leader increased client interaction with a new and improved event strategy

Financial servicesvirtual event seriesVirtual

Challenge

Create a user-friendly and easy to navigate environment to attract and retain a community of clients used to in-person events.

Asset management meeting with BNP Paribas clients
200 remote participants
Series of 3 virtual events over two weeks
Objectives: keep a continuous communication with BNPP client community and discuss new digital challenges in the pandemic world

Participants were guided throughout the event with an onboarding checklist, a user guide through a chatbot, and direct access to support.

With short and interactive sessions thanks to polling, Q&A and quizzes, the virtual experience was highly participative and lively.

10,000+

Pharmaceutical company