About the on-demand webinar
HCP events such as medical education webinars, in-person standalone meetings, and congress satellite symposia are among the richest channels for pharmaceutical companies. Today, events are no longer point-in-time experiences but episodes of a greater campaign story. And yet, most HCP events are executed as monolithic projects, often leading to poor attendance and impact.
In this episode of our ‘Elevating Events for Omnichannel Engagement’ series, we are welcoming Mehrnaz Campbell, author of ‘The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement’, and discussing how HCP events can become the field team’s best friend in omnichannel.
About 'The Omni Advantage'
The Omni Advantage by Mehrnaz Campbell is a beacon of clarity in this digital fog. Herein lies a vision for a future that is secure and effective. It urges leaders to rediscover the timeless currency of trust and authentic communication in a digital age. Campbell expertly guides professionals on how they can focus on what truly matters. Specifically, she shows them how to bypass the distractions of shiny objects and hone in on the meaningful human connections that have always formed the industry’s cornerstone. With insightful examples and actionable advice, you have in your hands an essential ally for the commercial, medical, and marketing leaders who want to see beyond these turbulent times. It’s a concise roadmap to rebuilding confidence, enhancing quality, and fostering genuine engagement in an industry poised for meaningful change. Seize the advantage – the Omni Advantage!
To find out more, view a sample of the book on Amazon.
About SpotMe Life Sciences
SpotMe Life Sciences is the event solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, SpotMe Life Sciences covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, SpotMe Life Sciences is the first choice for HCP engagement. SpotMe technology is trusted by 15 of the top 20 life science companies.
For more information about how SpotMe Life Sciences can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
About Cheemia
Cheemia is an innovative and independent healthcare company based in Edinburgh, specialising in market access and pull-through for small but growing pharmaceutical companies. Our mission is to align agendas between the NHS and our clients, creating relationships that generate efficiency savings for the NHS, increase patient access to quality medicines and rapidly grow our clients’ pharmaceutical brands.
Our values are to ‘deliver and delight customers’. Yes, results matter. But so does how we go about achieving those results. To our clients, we become part of their team. By working together, we achieve something spectacular we can all be proud of. For more information, visit the website.
Elevating Events for Omnichannel Engagement
