life science circleElevating Events for Omnichannel Engagement

How to Help Field Teams with Omnichannel HCP Event Practices

March 14, 2024

10:00 am (ET) | 4:00 pm (CET)

speaker

Mehrnaz Campbell

Founder & CEO

Cheemia

speaker

Pierre Metrailler

CEO

SpotMe

About the event

HCP events such as medical education webinars, in-person standalone meetings, and congress satellite symposia are among the richest channels for pharmaceutical companies. Today, events are no longer point-in-time experiences but episodes of a greater campaign story. And yet, most HCP events are executed as monolithic projects, often leading to poor attendance and impact.

In this episode of our ‘Elevating Events for Omnichannel Engagement’ series, we are welcoming Mehrnaz Campbell, author of ‘The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement’, and discussing how HCP events can become the field team’s best friend in omnichannel.

What you will learn:

  • Why “digital transformation” fails to change field teams’ behaviors
  • How to find the confidence to “get something done in omnichannel”, even if not perfect
  • How to measure HCP events meaningfully
  • The 9C’s of essential skills – with a focus on Collect, Close and Crunch in the context of HCP events
  • How to take action today with Mehrnaz’s Implementation Plan

Who should attend

  • Heads of Omnichannel Platforms/Engagement
  • Digital Leads, Digital Marketing Managers
  • Congress & Event Enablement Directors/Managers
  • Heads of Commercial Excellence; Customer Engagement Excellence Managers

Speakers

speaker

Mehrnaz Campbell

Founder & CEO

Cheemia
speaker

Pierre Metrailler

CEO

SpotMe

About 'The Omni Advantage'

The Omni Advantage by Mehrnaz Campbell is a beacon of clarity in this digital fog. Herein lies a vision for a future that is secure and effective. It urges leaders to rediscover the timeless currency of trust and authentic communication in a digital age. Campbell expertly guides professionals on how they can focus on what truly matters. Specifically, she shows them how to bypass the distractions of shiny objects and hone in on the meaningful human connections that have always formed the industry’s cornerstone. With insightful examples and actionable advice, you have in your hands an essential ally for the commercial, medical, and marketing leaders who want to see beyond these turbulent times. It’s a concise roadmap to rebuilding confidence, enhancing quality, and fostering genuine engagement in an industry poised for meaningful change. Seize the advantage – the Omni Advantage!

To find out more, view a sample of the book on Amazon.

About SpotMe Life Sciences

SpotMe is an enterprise event platform that helps life science organizations deliver great end-to-end events with fully compliant event technology and battle-tested professional event services. Run in-person, hybrid, and virtual events with a branded event app, offer a personalized journey, and get deep data insights that flow into your CRM, all with the support of certified and experienced event professionals.

SpotMe is trusted by 12,000+ global Fortune 500 business leaders, including 10 of the top 20 life science and pharmaceutical companies. For more information about how SpotMe can help you run better events, reach out today.

About Cheemia

Cheemia is an innovative and independent healthcare company based in Edinburgh, specialising in market access and pull-through for small but growing pharmaceutical companies. Our mission is to align agendas between the NHS and our clients, creating relationships that generate efficiency savings for the NHS, increase patient access to quality medicines and rapidly grow our clients’ pharmaceutical brands.

Our values are to ‘deliver and delight customers’. Yes, results matter. But so does how we go about achieving those results. To our clients, we become part of their team. By working together, we achieve something spectacular we can all be proud of. For more information, visit the website.