How leading brands harness event technology

In our hybrid and digital era, the way B2B companies harness technology is vital to client experience. Using real-life examples from leading companies, this webinar will explore the rise of event technology and how to harness this trend to digitalise and improve your client experience.

spotMe talk landing visual 40 min

Real life examples from leading brands.

Hear from our panel of experts, including Astellas Pharma's Director of Congress and Events Enablement, Katie Knight and Reed Smith’s Chief Marketing Officer and European Lead at the Legal Marketing Association (LMA), Sadie Baron.

Learn how to deliver events that generate demand and nurture prospects as part of a wider integrated marketing strategy and sales approach.

This event is a must-attend for senior marketers and business development professionals looking to build relationships with clients through a digital events strategy.

Moderated by


David Rowlands

Head of Content

B2B Marketing

Featured speakers


Sadie Baron

Chief Marketing

Reed Smith

Katie Knight

Director, Congress & Events Enablement

Astellas Pharma


Pierre Metrailler



Things you’ll learn

We'll share how our experts leverage events technology to:

  • Create an always-on, multi-touchpoint experience that delivers consistent value to your target audience and prospects
  • Remain agile and deliver a consistent client experience across in-person, hybrid, webinars and other virtual events
  • Gather intent insight from events to inform business development efforts

Join Us

Join us to learn about real life examples and tactics used by large, trusted brands to deliver agile event strategies